Blog

The Evolution of the Ele Story jacket...

With the brand new release of our Fresh as Spring jackets, I am brought back in time to how the first Ele Story jacket came about, and how it evolved from my love of jackets, to now having a kids' ...

Get inspired.

I came across this quote just yesterday as I was going back to doing what I love (before starting a kids' line, I used to sit for hours in front of the computer reading my favorite bloggers and p...

Goodbye 2014 and Welcome 2015!

Hello friends!  It's hard to believe Ele Story had its first year of being on the market this past year in 2014...it was a year of much learning and growing, discovering and trusting (because all o...

When in Fall, think Spring :)

Yes, in the fashion world, Fall is surely a sign of the next spring season to come. :)  I cannot believe we are already behind in our spring 2015 collection, and it's only early October!  It has be...

we heart SF

We did another back-to-back weekend shows at SF Fort Mason, and then Hayes Valley the next day.  Again, met a lot of wonderful people and made new friends with fellow artists too!  I was really ne...

Inspiration

It's not every day that you feel appreciated and that what you do is meaningful.  A few bumps along the road and sometimes you wonder what your purpose is in life (maybe a bit melodramatic haha) : ...

Happy 1 month Anniversary!

Hello there--eek!  Apologies--I have been so bad about blogging!  Well, it has been a whirlwind of events, not to mention 3 back to back weekend shows! But I wanted to say, today marks the 1 mon...

mother's day with mommy and daughter

my favorite mother's day moment was this past Sunday, I was really missing my mom, so hubby took me and our daughter all the way to my mom's cemetery in Los Gatos (about 45 min drive) so I can have...

The Proof: my very first Ele Story book… : )

Hi world!  I thought I'd post a quick update of the 2nd proof of our lookbook that we got from the printer yesterday…it's been a couple of weeks' work putting the catalog together, and we hope that...

Would you like a sneaky peek?

I finally got some photos compiled from the photoshoot 3 weekends ago now…my friend Melissa Fuller did such an amazing job with the girls and the photos--I honestly had the hardest time picking whi...