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Sparkle like Gems: The Little Gems Mommy and Me Collection

Sparkle like Gems: The Little Gems Mommy and Me Collection A beautiful twist on the classic wrap dress: our Little Gems Mommy and Me Collection is finally debuting today (4.12.18), just in time for...

Creating Memories...and Styling Your EleStory (Part TWO)

As promised, I am writing the second part to a two-part series (first part can be found HERE) some tips for "Styling Your EleStory" pieces. For our little outing in San Francisco last month, June ...

🦄 Unicorns 🦄 Dream-come-true 🌈: an exclusive EleStory-Daintycheeks Collab!!

Doll maker Chrissy Rutledge (Daintycheeks) joins forces with creative director Judy Jou (EleStory) for a magical collection of Uni's in beautiful (miniature) EleStory dresses!

Creating Memories...and Styling your EleStory (Part One)

My little girl June and I had an amazing time a couple of weeks ago in San Francisco for our photoshoot with my talented photographer friend Jenny (@Jenny Soi photography), and I got to go shoppin...

Lovely in Lilac: Mommy and Me Spring Ballerinas!

With Spring (almost) upon us (or we could wishfully think!), we are beginning to think in pastels: oh-so-many pretty shades of pastels! And while our little team can't agree on a favorite, I have ...

Spotlight on Sophia @sophia.elrae + Giveaway!

Today, we feel so honored to feature my friend Sophia @sophia.elrae, whom I first "met" through Instagram about a year ago and instantly fell in love with. I remember being captivated by her throu...

Oh-So-Adorable: 🌼Butterscotch🌼 Flutters & Honey Blossoms Wrap Dress!

If there was a color that I (not so) secretly adore, it would probably have to be yellow -- to me, it is the happiest color of all - it makes me think about yellow flowers in the fields, sunshine,...

Let them be little...

As a mother and a designer, I embrace the challenge of designing clothes that my own daughter would want to wear (who knew that 6 year olds could be so picky!), while standing by my deep belief th...

Sisters in Sweethearts - a Special Valentine's Day Edition 👩‍❤️‍👩

I first designed the Sweethearts Dress (formerly known as Pretty Please) four years ago when I stumbled upon the most amazing gold foiled hearts print on blush chiffon in Los Angeles. I knew right ...

New Year, New Hope...

Dear EleStory friends and family, As I sit here reflecting on this past year 2017, I can’t help but be filled with so much emotion.  A lot has happened this year both in our business and also in ou...